TooralliePaid Ads · Fashion
123%increase in new customer revenue
134% increase in monthly revenue alongside it.
Revenue growth, nothing else
Strategists, not media buyers
Serious businesses only
Lisa Teh · Founder
Death to indecision
There are two ROAS. One's a Ghost the other one grows.
One is padded with regulars who were always coming back. The other is your Growth Number: revenue from people who'd never bought from you. We optimise to that one, and we don't ask which you'd prefer.
Revenue growth, nothing elseStrategists, not media buyersSerious businesses onlyLisa Teh · Founder
Trusted by Australia's leading brands
Keep going↓
Two ROAS live in your account. Only one of them grows you.
Phantom ROAS
7.2×
Counts everyone, including the regulars who were always coming back. Money moving in a circle.
Your Growth Number
3.1×
Counts one thing: revenue from first-time customers. The people who make the business bigger.
In most accounts we audit, those two numbers came apart years ago. Phantom ROAS keeps glowing on the report while the Growth Number sinks underneath it. That gap is the stuck feeling you couldn't name. You were right all along.
Comfortable doesn't grow.
Here's the test for whether your agency is any good. When did they last ask you to do something that scared you a little?
A comfortable agency sells you a comfortable number. No creative you'd hesitate to post. No channel you don't already understand. No founder on camera. The report says fine, so nobody pushes, and a year later you're exactly where you started.
That model exists to protect the agency. The flattering number keeps the retainer safe. The silence keeps the relationship easy. Both keep you flat.
We work the other way. We say no to protect your profit. We arrive with the play already made. Expect creative you didn't ask for, a CRO fix your last agency never mentioned, a sales idea that has nothing to do with the ad account.
Growth asks something of you. We're the agency that actually asks.
What our clients actually say.
Lulu & Me
Content Creation · Communication Strategy
"Their presentation was detailed, precise, and forward-thinking. They understood the needs of our small business perfectly."
Edible Beauty
Content Creation · Marketing Strategy
"The CODI team always go above and beyond to deliver exceptional results. I have benefitted enormously from their strong creative skills and marketing expertise."
NewsQuake
Paid Ads · Content Creation · Website Design
"There are many digital marketing companies out there. I find CODI the very best of the best. What they say they will do, they do."
Moxie
Paid Ads · Content Creation · Website CRO
"They're always ahead of the trends and know exactly how and when to use them. The execution and the results exceeded my expectations."
Lulu & Me
Content Creation · Communication Strategy
"Their presentation was detailed, precise, and forward-thinking. They understood the needs of our small business perfectly."
Edible Beauty
Content Creation · Marketing Strategy
"The CODI team always go above and beyond to deliver exceptional results. I have benefitted enormously from their strong creative skills and marketing expertise."
NewsQuake
Paid Ads · Content Creation · Website Design
"There are many digital marketing companies out there. I find CODI the very best of the best. What they say they will do, they do."
Moxie
Paid Ads · Content Creation · Website CRO
"They're always ahead of the trends and know exactly how and when to use them. The execution and the results exceeded my expectations."
Alexandra Lucciantonio
Content Production · Social
"Well-developed scripts and flawless facilitation. The final content was authentic and professional, and they made the process seamless. Lisa and her team thought of everything."
Matthew Hanks
Brand Launch
"Lisa and her team of legends really know how to execute the perfect brand launch."
NewsQuake
Paid Ads · Content Creation · Website Design
"There are many digital marketing companies out there. I find CODI the very best of the best. What they say they will do, they do."
Edible Beauty
Content Creation · Marketing Strategy
"The CODI team always go above and beyond to deliver exceptional results. I have benefitted enormously from their strong creative skills and marketing expertise."
Alexandra Lucciantonio
Content Production · Social
"Well-developed scripts and flawless facilitation. The final content was authentic and professional, and they made the process seamless. Lisa and her team thought of everything."
Matthew Hanks
Brand Launch
"Lisa and her team of legends really know how to execute the perfect brand launch."
NewsQuake
Paid Ads · Content Creation · Website Design
"There are many digital marketing companies out there. I find CODI the very best of the best. What they say they will do, they do."
Edible Beauty
Content Creation · Marketing Strategy
"The CODI team always go above and beyond to deliver exceptional results. I have benefitted enormously from their strong creative skills and marketing expertise."
The number that matters, moved.
Vague agency wins don't count here. New customer revenue is the scoreboard.
Flowers VasettePaid Ads · Strategy
87%increase in new customer revenue
27% increase in monthly revenue alongside it.
Homewares client
Came to us with a healthy-looking account and new customer revenue that was sliding backwards every single month. Nobody had told them. We pointed the campaigns at new customers. First month, their Growth Number hit 5x.
Fashion client
Nervous about Meta and the volume of content it takes. They dived in anyway. New customer revenue up 70%, over $300K gross in four months.
Hello Matcha328% monthly revenue · 32% website conversion
Get the Growth Number right and the headline numbers take care of themselves.
TechUnion$1.6M generated · 3.2× Growth Number · 26K new customers (+104% YoY)
Marc Randolph trusted CODI with his personal brand across six platforms.
Co-Founder, Netflix
A note from Lisa.
Most founders who come to us aren't failing. That's the frustrating part. The reports look fine, the ROAS is "healthy," and yet the business hasn't actually moved in months. You know something's off, but every number your agency hands you says you're wrong to worry.
You're not wrong. You're just looking at the wrong number. I built CODI around the one that actually matters: revenue from customers who'd never bought from you before. That's the number that grows a business, not the one that flatters a report.
Once we point your account at that number, the shift is fast and it's visible. New pipeline within weeks, not a quarter of "testing." That's the happy ending we work backwards from: you checking the number every month because you can't wait to see it move, not because you're hoping it hasn't dropped.
We run paid ads, content, websites and brand. Whatever it actually takes to move your Growth Number. Not just the channel we happen to sell.
Lisa Teh, Founder · CODI Agency
This isn't for everyone. On purpose.
We take on a small number of brands and optimise every one of them to a single number. For that to work, you need to already be in the game.
This is for you if
- ✓You're doing $1M+ in revenue.
- ✓You're already spending at least $3K a month on ads.
- ✓You're tired of an agency that sends reports instead of ideas.
This isn't for you if
- ✕You're just starting out.
- ✕You're testing the water with a small budget.
- ✕You want to hand it over and never think about it again.
We'll push you. If that's the wrong fit, we'll say so on the call and save us both the retainer.
Questions before you fill this in.
Retainers start around $5K–$10K a month, depending on scope and ad spend. We'll give you an exact number on the call once we've seen your account. Not before, because a number without context is just a guess.
Month to month after an initial 90-day period. That's how long it takes to run a real test and see the Growth Number move. After that, you stay because it's working, not because you're locked in.
We review results against the Growth Number every 30 days. If it's not moving and we can't tell you why, we'll say so on that call, including if the right answer is to end the retainer. We'd rather lose the fee than waste your budget.
See your Growth Number.
Fill in the form. No pitch deck. No three options to consider. We'll review your details and come back with exactly what we'd do, and whether we're the right fit.
- →We review every submission personally. Not a junior. Not a bot.
- →We'll follow up within 24 hours with a clear yes or no.
- →We turn away clients who aren't ready to move. It's a decision, not a pitch.
Start with the number.
Two quick questions tell us if we're the right fit before we ever get on a call.