TooralliePaid Ads · Fashion
123%increase in revenue from first-time customers
Monthly revenue up 134% alongside it.
Revenue growth, nothing else
Strategists, not media buyers
Serious businesses only
Lisa Teh · Founder
Growth is New customers It's the only number we optimise to.
Most reports count everyone who bought, including the regulars who were always coming back. We point the ads, the creative and the site at people who have never bought from you, and we report on that number alone. Toorallie is up 123% on it.
Book 30 minutes with Lisa
$5k to $10k a month. For brands doing $1M+ with at least $3k a month in ads.
Revenue growth, nothing elseStrategists, not media buyersSerious businesses onlyLisa Teh · Founder
Trusted by Australia's leading brands
The number we're paid to move.
Reported ROAS counts every sale, including the customer who buys the same thing every month and was never at risk of leaving. That number can hold steady for a year while the business stands still, which is the stuck feeling most founders can't name.
Strip the regulars out and what's left is revenue from customers who had never bought from you before. That's the number we optimise to, and it's the number on the report we send you.
Flowers VasettePaid Ads · Strategy
87%increase in revenue from first-time customers
Monthly revenue up 27% alongside it.
Homewares client
Came to us with a healthy-looking account and revenue from new customers sliding backwards every month. Nobody had told them. First month after we pointed the campaigns at new customers, that revenue was running at 5x.
Fashion client
Nervous about Meta and the volume of content it takes. Dived in anyway. Revenue from new customers up 70%, over $300K gross in four months.
Every figure above is new customer revenue. Not blended ROAS.
Hello Matcha328% monthly revenue · 32% website conversion
TechUnion$1.6M generated · 26K new customers (+104% YoY)
Marc Randolph trusted CODI with his personal brand across six platforms.
Co-Founder, Netflix
Comfortable doesn't grow.
Pointing an account at new customers is not a settings change. It asks for creative you'd hesitate to post, a channel you don't already understand, sometimes a founder on camera.
A comfortable agency won't ask. The flattering number keeps the retainer safe, the silence keeps the relationship easy, and both keep you flat.
We say no to protect your profit. We arrive with the play already made. Expect a CRO fix your last agency never mentioned and a sales idea that has nothing to do with the ad account.
Growth asks something of you. We're the agency that actually asks.
So: when did your agency last ask you to do something that scared you a little?
What our clients actually say.
Lulu & Me
Content Creation · Communication Strategy
"Their presentation was detailed, precise, and forward-thinking. They understood the needs of our small business perfectly."
Edible Beauty
Content Creation · Marketing Strategy
"The CODI team always go above and beyond to deliver exceptional results. I have benefitted enormously from their strong creative skills and marketing expertise."
NewsQuake
Paid Ads · Content Creation · Website Design
"There are many digital marketing companies out there. I find CODI the very best of the best. What they say they will do, they do."
Moxie
Paid Ads · Content Creation · Website CRO
"They're always ahead of the trends and know exactly how and when to use them. The execution and the results exceeded my expectations."
Lulu & Me
Content Creation · Communication Strategy
"Their presentation was detailed, precise, and forward-thinking. They understood the needs of our small business perfectly."
Edible Beauty
Content Creation · Marketing Strategy
"The CODI team always go above and beyond to deliver exceptional results. I have benefitted enormously from their strong creative skills and marketing expertise."
NewsQuake
Paid Ads · Content Creation · Website Design
"There are many digital marketing companies out there. I find CODI the very best of the best. What they say they will do, they do."
Moxie
Paid Ads · Content Creation · Website CRO
"They're always ahead of the trends and know exactly how and when to use them. The execution and the results exceeded my expectations."
Alexandra Lucciantonio
Content Production · Social
"Well-developed scripts and flawless facilitation. The final content was authentic and professional, and they made the process seamless. Lisa and her team thought of everything."
Matthew Hanks
Brand Launch
"Lisa and her team of legends really know how to execute the perfect brand launch."
NewsQuake
Paid Ads · Content Creation · Website Design
"There are many digital marketing companies out there. I find CODI the very best of the best. What they say they will do, they do."
Edible Beauty
Content Creation · Marketing Strategy
"The CODI team always go above and beyond to deliver exceptional results. I have benefitted enormously from their strong creative skills and marketing expertise."
Alexandra Lucciantonio
Content Production · Social
"Well-developed scripts and flawless facilitation. The final content was authentic and professional, and they made the process seamless. Lisa and her team thought of everything."
Matthew Hanks
Brand Launch
"Lisa and her team of legends really know how to execute the perfect brand launch."
NewsQuake
Paid Ads · Content Creation · Website Design
"There are many digital marketing companies out there. I find CODI the very best of the best. What they say they will do, they do."
Edible Beauty
Content Creation · Marketing Strategy
"The CODI team always go above and beyond to deliver exceptional results. I have benefitted enormously from their strong creative skills and marketing expertise."
A note from Lisa.
Most founders who come to us aren't failing. That's the frustrating part. The reports look fine, the ROAS is healthy, and the business hasn't moved in months. You know something's off, and every number your agency hands you says you're wrong to worry.
You're not wrong. The report is counting your regulars. I built CODI around the number underneath it: revenue from customers who had never bought from you before. That's the one that grows a business.
We run paid ads, content, websites and brand. Whatever it takes to move that number, not just the channel we happen to sell.
Lisa Teh, Founder · CODI Agency
Thirty minutes, and a teardown of your category.
- 01Before we speak, we pull your ads and your three closest competitors' out of the Meta ad library.No account access, no logins, nothing to set up. Yours to keep either way.
- 02On the call we show you what everyone in your category is arguing, where the gap is, and what it's costing you in revenue from new customers.
- 03Then you get a strategy presentation built on your numbers.Not a template with your logo on it. Your account, your margins, your next ninety days.
No three options to consider. If we're not the right fit, we'll say so on the call and save us both the time.
This isn't for everyone. On purpose.
We take on a small number of brands and optimise every one of them to a single number. For that to work, you need to already be in the game.
We're a fit if
- ✓You're doing $1M+ in revenue.
- ✓You're already spending at least $3K a month on ads.
- ✓You're tired of an agency that sends reports instead of ideas.
We're not if
- ✕You're just starting out.
- ✕You're testing the water with a small budget.
- ✕You want to hand it over and never think about it again.
We'll push you. If that's the wrong fit, we'll say so on the call and save us both the retainer.
Book 30 minutes.
Four questions first, so the call starts somewhere useful.
- →Lisa reviews every submission personally. Not a junior, not a bot.
- →You'll hear back within 24 hours, either way.
- →We work with businesses already running ads. Haven't started yet? Say so. We'll tell you what to do first, no pitch attached.
Start here.
Four questions tell us if we're the right fit before we ever get on a call.